Marketing · Spend control
Campaign monitoring and budget control
Turn cross-channel performance changes into proposed budget actions, while the performance marketer controls material reallocations before a separately triggered write.
Illustrative product view
run_campaign_optimizer_01
A scheduled workflow detects CPA or ROAS crossing a configured campaign threshold.
Trigger captured
Channel data is reconciled
Evidence attached
Budget action is proposed
Evidence attached
Human decision required
Terminal approval step
The operating problem
Where the process breaks.
Performance data is fragmented across ad platforms and analytics, so teams notice inefficient spend after a reporting cycle. Fully autonomous budget changes can move quickly but should not cross material thresholds without accountable review.
Governed execution
How the work runs.
Order remains explicit from trigger to decision. Every step runs inside the tools, data scope, and policy assigned to this workflow.
- 01Trigger
Threshold is crossed
A scheduled monitor detects a material performance change against the configured baseline.
- 02Agent
Channel data is reconciled
The agent normalizes spend, conversion, attribution, and campaign context across approved sources.
- 03Agent
Budget action is proposed
The workflow explains the anomaly, affected segments, confidence, and bounded reallocation.
- 04Human
Marketer reviews material change
A marketer approves any material reallocation as the terminal workflow step.
Decision boundary
Human approval is the boundary.
The approval node is terminal today. A post-approval send or write happens only through a separate manual or newly triggered continuation.
Required decision
A performance marketer approves every material reallocation; an Ads API write requires a separate manual or newly triggered continuation.
Approval recorded
Actor, decision, edits, and timestamp join the receipt.
Separate continuation
External write
Nothing resumes silently after the human decision.
Proof of execution
Execution receipt.
The output is not just a result. It carries the trigger, evidence, proposed actions, decision, and final workflow state.
Illustrative receipt
sample · run_campaign_optimizer_01
- Threshold and evaluation window
- captured · evidence_01
- Normalized source metrics
- captured · evidence_02
- Proposed budget deltas and rationale
- captured · evidence_03
- Approver identity and decision
- captured · evidence_04
- Marketer decision and continuation status
- approved · continuation_not_started
Output · A proposed budget change, rationale log, marketer decision, and receipt.
Connected work
Example systems in this workflow
These are illustrative system choices, not a claim that every one is a native connector. Configure supported native tools, MCP servers, OpenAPI imports, or approved HTTP tools for your environment.
Deployment boundary
Run the workflow in Zilionix Cloud, inside your VPC, or through the self-hosted deployment path while keeping organization-scoped data and credentials inside the selected boundary.
Zilionix Cloud
Your VPC
Self-hosted
Policy before autonomy
Guardrails for this run.
Absolute and percentage spend limits are configured per workflow.
Material reallocations require a named approver and a separate continuation.
Every recommendation retains the source metrics and evaluation window.
Tool credentials can be restricted to named accounts and actions.
External evidence
Benchmark the opportunity.
This source illustrates the surrounding business problem. It is not a Zilionix deployment, customer result, or performance guarantee.
Bring this workflow into view.
Map the trigger, tools, approval boundary, and execution receipt against the way your team already works.